Insights
For Irish businesses that need to be found
AI search, mobile experience, and modern websites. Plain writing on what is changing and what to do about it.
- /2 min read
Irish businesses are falling behind on AI search
ChatGPT, Google AI Overviews, and Perplexity already answer questions about local services. If your site is vague, slow, or built like a 2014 brochure, you are invisible to the tools customers use now.
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Why your old website is costing you customers in Ireland
A slow, vague, template looking site does not just look dated. It gets skipped on the phone in seconds. Here is what Irish businesses lose when the website stays stuck in the 2010s.
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Google AI Overviews and local Irish businesses: what to do now
AI Overviews sit above classic results and summarise answers. Local businesses that publish clear, specific pages are more likely to be cited. Vague brochure sites get left out.
Read article - /1 min read
Mobile first websites for Irish SMEs: why the phone is the real site
Most visits to local business sites happen on a phone. If your site is a desktop brochure squeezed onto a small screen, you are leaking enquiries every day.
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Don’t get left behind: a modern website is table stakes in Ireland
Competitors with a current site own the click, whatever sector you are in. Here is a plain English case for upgrading without a huge agency circus.
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